Program Information
Learn more about the Marketing program.
General Help
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Course Sequence
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Field of Interest
The Associate in Applied Science (AAS) in Marketing and Sales program is designed to develop competencies essential for success in marketing and personal selling. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations, including wholesaling, retailing, professional sales, and entrepreneurship. Certificates of Completion (CCL) in Marketing and Social Media Marketing are available.
Details
Important information you’ll need when applying for admission:
- Field of Interest
- Business, Entrepreneurialism, and Management
- Type
- Associate in Applied Science (AAS)
- Academic Plan
- Marketing and Sales (DEG)
- Academic Plan Code
- 3094
- Total Credits Required
- 62-69
- Catalog Year
- 2024-2025
- Effective Term
- Fall 2023
- Notes
Students must earn a grade of C or better in all courses within the program.
What You’ll Learn
This pathway map will help you gain the expertise needed to:
- Use basic mathematics and accounting principles to manage the financial health of an organization.
- Apply current technology to specific business tasks.
- Apply effective oral, written, and visual business communication skills.
- Demonstrate critical thinking through written and oral formats.
- Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations.
- Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies.
- Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations.
- Analyze marketing research to create marketing plans and forecasts.
- Create an ethically and socially responsible social media campaign.
- Analyze business advertising scenarios in the context of target markets.
- Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process.
- Apply techniques for negotiating, overcoming objections, and customer service activities.
Career Opportunities
Successful completion of this degree may lead to employment in a variety of different occupations and industries. Below are examples of related occupations with associated Maricopa County-based annual median wages* for this degree. Education requirements vary for the occupations listed below, so you may need further education or degrees in order to qualify for some of these jobs and earn the related salaries. Please visit with an academic advisor and/or program director for additional information. You can click on any occupation to view the detail regarding education level, wages, and employment information.
Advertising and Promotions Managers
$100,483 Show expanded career information for Advertising and Promotions Managers
Advertising Sales Agents
$60,684 Show expanded career information for Advertising Sales Agents
Sales Managers
$125,250 Show expanded career information for Sales Managers
Supervisors of Retail Sales Workers
$44,292 Show expanded career information for Supervisors of Retail Sales Workers
Wholesale and Manufacturing Sales Representatives
$65,481 Show expanded career information for Wholesale and Manufacturing Sales Representatives
Admission Criteria
None
Course Sequence by Term
The following is the suggested course sequence by term. Please keep in mind:
- Students should meet with an academic advisor to develop an individual education plan that meets their academic and career goals. Use the Degree Progress Report Tool in your Student Center to manage your plan.
- The course sequence is laid out by suggested term and may be affected when students enter the program at different times of the year.
- Initial course placement is determined by current district placement measures and/or completion of 100-200 level course and/or program requirements.
- Degree and transfer seeking students may be required to successfully complete a MCCCD First Year Experience Course (FYE) within the first two semesters at a MCCCD College. Courses include FYE101 and FYE103. Course offerings will vary by college. See an academic, program, or faculty advisor for details.
- Consult with your faculty mentor or academic advisor to determine educational requirements, including possible university transfer options, for your chosen career field.
Full-time Sequence
Full-time status is 12 credits to 18 credits per semester.
Note: Because you are viewing this pathway map on a mobile device, some columns below have been hidden. To view all columns, please rotate your device or view this page on a device with a larger screen.
Term 1
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| BPC110 or CIS105 |
Computer Usage and Applications or Survey of Computer Information Systems | Critical course | CS or CS | 3 | |
| GBS151 | Introduction to Business | Critical course Gateway course | 3 | ||
| ENG101 or ENG107 |
First-Year Composition or First-Year Composition for ESL | FYC or FYC | 3 | ||
| MKT267 | Principles of Sales | 3 | |||
| SBU200 | Society and Business | G, SB | 3 | ||
| FYE101 or FYE103 |
Introduction to College, Career and Personal Success or Exploration of College, Career and Personal Success | 1–3 |
Term 2
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| MKT263 | Advertising Principles | 3 | |||
| MKT271 | Principles of Marketing | 3 | |||
| GBS120 or GBS233 |
Workplace Communication Skills or Business Communication | None or L | 3 | ||
| MA | Mathematics | 3–6 | |||
| RE | Restricted Electives | 3 |
Term 3
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| ACC111 | Accounting Principles I | 3 | |||
| RE | Restricted Electives | 3 | |||
| MKT110 | Marketing and Social Networking | 3 | |||
| CRE101 | College Critical Reading and Critical Thinking | L | 0–3 | ||
| ENG102 or ENG108 |
First-Year Composition or First-Year Composition for ESL | FYC or FYC | 3 | ||
| RE | Restricted Electives | 3 |
Term 4
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| COM100 or COM110 or COM225 or COM230 |
Introduction to Human Communication or Interpersonal Communication or Public Speaking or Small Group Communication | SB or SB or L or SB | 3 | ||
| RE | Restricted Electives | 3 | |||
| RE | Restricted Electives | 3 | |||
| HU | Humanities, Fine Arts, and Design | 3 | |||
| SQ or SG | Natural Sciences | 4 |
Program Electives
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| CIS103 | Introduction to Social Media | 3 | |||
| GBS205 | Legal, Ethical, and Regulatory Issues in Business | 3 | |||
| IBS101 | Introduction to International Business | G | 3 | ||
| MGT126 | Customer Service Skills and Strategies | 3 | |||
| MGT251 | Human Relations in Business | 3 | |||
| MKT+++ | Any MKT Marketing courses except courses used to satisfy the Required Courses area. | 3–15 |
Part-time Sequence
Part-time status is 11 credit hours or less.
Note: Because you are viewing this pathway map on a mobile device, some columns below have been hidden. To view all columns, please rotate your device or view this page on a device with a larger screen.
Term 1
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| BPC110 or CIS105 |
Computer Usage and Applications or Survey of Computer Information Systems | Critical course | CS or CS | 3 | |
| GBS151 | Introduction to Business | Critical course Gateway course | 3 | ||
| MKT271 | Principles of Marketing | 3 |
Term 2
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| MKT267 | Principles of Sales | 3 | |||
| SBU200 | Society and Business | G, SB | 3 | ||
| FYE101 or FYE103 |
Introduction to College, Career and Personal Success or Exploration of College, Career and Personal Success | 1–3 |
Term 3
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| ENG101 or ENG107 |
First-Year Composition or First-Year Composition for ESL | FYC or FYC | 3 | ||
| MKT263 | Advertising Principles | 3 |
Term 4
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| GBS120 or GBS233 |
Workplace Communication Skills or Business Communication | None or L | 3 | ||
| RE | Restricted Electives | 3 |
Term 5
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| ACC111 | Accounting Principles I | 3 | |||
| RE | Restricted Electives | 3 | |||
| MKT110 | Marketing and Social Networking | 3 |
Term 6
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| CRE101 | College Critical Reading and Critical Thinking | L | 0–3 | ||
| ENG102 or ENG108 |
First-Year Composition or First-Year Composition for ESL | FYC or FYC | 3 | ||
| RE | Restricted Electives | 3 |
Term 7
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| MA | Mathematics | 3–6 | |||
| RE | Restricted Electives | 3 |
Term 8
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| RE | Restricted Electives | 3 | |||
| SQ or SG | Natural Sciences | 4 |
Term 9
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| COM100 or COM110 or COM225 or COM230 |
Introduction to Human Communication or Interpersonal Communication or Public Speaking or Small Group Communication | SB or SB or L or SB | 3 | ||
| HU | Humanities, Fine Arts, and Design | 3 |
Program Electives
| Course Number | Course Name | Requisites | Notes | Area | Credits |
|---|---|---|---|---|---|
| CIS103 | Introduction to Social Media | 3 | |||
| GBS205 | Legal, Ethical, and Regulatory Issues in Business | 3 | |||
| IBS101 | Introduction to International Business | G | 3 | ||
| MGT126 | Customer Service Skills and Strategies | 3 | |||
| MGT251 | Human Relations in Business | 3 | |||
| MKT+++ | Any MKT Marketing courses except courses used to satisfy the Required Courses area. | 3 |
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Program Information
Learn more about and find contact information for the Marketing program.
General Help
Ask general questions over the phone at 480-461-7400 or via online chat.
Course Area Key
Gateway Course = Generally the first major-specific course in a pathway.
Critical Course = A course that is highly predictive of future success in a pathway.
- CS = Computer/Statistics/Quantitative Application
- FYC = First Year Composition
- G = Global Awareness
- L = Literacy & Critical Inquiry
- SB = Social-Behavioral Sciences
Disclaimer
Students must earn a grade of C or better for all courses required within the program.
Course Sequence total credits may differ from the program information located on the MCCCD curriculum website due to program and system design.
At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, meet with an academic advisor to discuss the requirements at your college for the appropriate catalog year.
View MCCCD’s official curriculum documentation for additional details regarding the requirements of this award (https://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm13?id=187824).
Previous Catalog Years
The pathway map presented above is for the current catalog year and is the intended pathway map for new students. All previous catalog years for this pathway map are available at the link below.
Previous catalog years for Associate in Applied Science (AAS) in Marketing and Sales